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Our Mission

Frontida’s mission is to Build Trust.

We build trust by living by our company values:

  • Tell the Truth
  • Work Hard
  • Follow the Rules
  • Love Others
  • And Have Fun

With employees and residents in 7 assisted living homes, we recognize that we have a big responsibility.

We are motivated by stories from families telling us they can finally sleep at night knowing that they TRUST the home where their loved one is living.

We are committed to working through difficult situations and solving problems so our residents may enjoy their lives. We succeed because we first build trust.

Experience the Frontida difference and contact us today.

Our Story

In 2009, Steve and Crystal Miller were approached about an opportunity to purchase three assisted living facilities in Milwaukee County. They were counseled that they could own these facilities, hire an executive director, and sit back and reap the benefits of a successful business. They chose "Frontida" as their name because it is the Greek word for "care" or "nurture."

After only a few months, it became clear that without an owner involved every day, this business would surely fail. Steve and Crystal decided that Crystal should become a part of daily operations, get her CBRF certifications, gather knowledge, and develop relationships with industry professionals as mentors and friends. This is what she did and by early 2010, Crystal was thrust into an executive role when the executive director left without notice. In her wake, she left an extensive state survey at Michele Home, 17 violations, with only a month to make corrections and then be verified by the State of Wisconsin DHS.

At that crucial moment in Frontida’s history, Crystal determined that the values that Frontida now holds would be the key to Frontida’s success. Since that time, she and her team have been building trust by doing these things… 1. Tell the truth. (In Crystal’s words, “tell the truth, all the time, even when it is hard.”) 2. Work hard. (In the beginning, to correct the problems at Michele Home, Crystal worked many 16 hour days to reach compliance.) 3. Follow the Rules. 4. Love Others. These things are what Frontida team members still talk about every day in our interactions with each other and other stakeholders in our business. To celebrate our fifth year anniversary, the 5th value of “Have Fun” was added.

In 2010, Steve and Crystal added Golden Oaks Home to the Frontida portfolio and in 2013, both Liberty House and Willowgreen Home were added to the Frontida group of homes. In the summer of 2014, Frontida added Adelaide Place in Fond du Lac, and in the spring of 2016 they opened Azalea Place in Kenosha.  Frontida of Kimberly was added in the fall of 2017. 

At the beginning of 2019, the baton of ownership of the original 3 Milwaukee homes was passed on to Willowbrook Senior Living; and Wabash Home, Magnolia House, and Fardale Home are no longer owned by Frontida Assisted Living. Watch a video of Crystal sharing information about the transition or read about it here.

Steve and Crystal value the concept of group-home-style assisted living (CBRF) because it offers a family-like atmosphere. The intimate size of Frontida’s homes allow the caregivers to know each resident individually and provide care that is carefully personalized to meet their needs and goals.

Steve and Crystal also value the opportunity to develop Frontida’s team members and help them reach their goals. The values that Frontida holds sometimes become a part of our team members’ personal culture. Steve Miller regularly holds optional off-site workshops for team members who want to improve their lives based on the truths represented in Frontida’s values. These workshops are interactive and are guided discussions on Relationships, Priorities and Motivation (RPM). Recently a caregiver who attended RPM shared with Crystal that she had met her goal of becoming a CNA after being encouraged that she could work hard to attain it. She said “If you really want to reach your goals, Frontida is the best place to work!” These are the stories that motivate Frontida’s leadership team to continue doing good work. Frontida was voted a Top Workplace by its team members for 6 years in a row (2015 - 2020).

Our Team

We have assembled a team at Frontida that is better together than we are on our own. We are committed to Frontida's values and we recognize that we are not perfect. Our leadership team believes that our caregivers are Frontida's true heroes and we seek to promote their accomplishments every day.

Senior Leadership Team

Crystal Miller owner of assisted living in Wisconsin
Crystal J. Miller


Steve Miller owner of assisted living in Wisconsin
Steven B. Miller

Vice President

carin director of operations at assisted living in Wisconsin
Carin Schultz

Director of Operations

Frontida Recognitions

2018 Ovation Awards -- Crystal Miller is awarded Entrepreneur of the Year

2017 Ovation Awards - Frontida Assisted Living receives the Fast Five Ovation Award

Crystal Miller spoke at Women in Business 2017 

Frontida at the BizExpo 2017

Crystal Miller was a panelist for the Women in Business Breakfast 2017

Addressing the workforce crisis for long-term care on CBS (video/2018)




Thank you so much for providing a comfortable and caring home for our mother. We have been very fortunate to have you and your team taking care of our mother and doing the chores she needed done 24 hours each day. Mom always said, "They are so good to me here." Your love for our mother is overwhelming in many ways!

Family Member, Adelaide Place

I wanted to thank you for the tours today! We are excited to be able to network with you. We commented to our leadership staff how much we enjoyed your facilities and how much we were able to see the genuine care you have for the residents you work. Your facilities are definitely taking pride in making resident feel that they have found their forever homes. We were also impressed on the dedication your company has to your staff.

Kari, Director of Social Services

We went to Willowgreen Home on Thanksgiving and had dinner with my sister. I just wanted you to know what a great job everyone did from cooking, serving, and staff treating us so politely. Thanks for running such a fine facility!

Gary S., Family Member

I feel better knowing he’s being so well taken care of, considering how far away I live.

Family Member (Resides in Utah)

We would like to thank management, staff and residents for the wonderful care and love our mom received while at Liberty House and Adelaide Place. Keep up the high quality of loving care for one another.

Family Member, Fond du Lac

Thank you for letting me be a part of a team that works hard, has fun, and truly loves others. Loving others is the real work we do at Frontida. That begins at the top and works its way down to every employee. You lead by example!

Dawn B., Caregiver

I just wanted to let you know how impressed I am with Golden Oaks Home. I'm extremely impressed with (Manager) Char. I work with people in other settings and she is by far the most caring and tuned into her residents that I have seen. If I could I would have my whole caseload at Golden Oaks Home. We were truly blessed to find this home.

Mary, Social Worker

Azalea Place is a lovely home. I can see why people in the community speak so highly of Frontida Assisted Living!

Barb W., Family Member

My sister is very pleased with the care my father is receiving. His room stays clean and organized and he is dressed in clean clothes! This is 5 star care! Thanks for your time and effort with this process.

Family Member, Magnolia House

I just wanted to say thank you for hosting Frontida's Back to School Bash! My kids had fun and we really appreciate the backpacks and school supplies! Thank you for the food and games as well and all that you did. I'm happy to be a part of Frontida. You guys are the best!

Cindy, Golden Oaks Caregiver

Thank you for taking such good care of my Mom and being so kind to our entire family. Frontida was truly the best place she could have been for her last days.

Chris F., Family member

Your thoughtful wishes and caring smiles are all I need to know that you are the right Assisted Living for my Dad. I am so happy my Dad, my family, and I got to know each and every one of you. I would choose you all over again. Thank you from the bottom of my heart.

Barb, Family Member

Char, I wanted to thank you and your team at Magnolia House for all of your hard work with my client. I know she posed a lot of challenges and I appreciate the compassion with which you addressed her concerns each day. All of you are very appreciated!

Laura, Case Manager

Char and her team at Magnolia House are a huge asset to residents with mental health needs in this community. They continue to amaze me with their compassion and willingness to work with a very difficult resident. Frontida is my first call for any clients with mental health needs.

Laura W., Social Worker
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