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Frontida Day 2019

Today is my birthday.  It is also the day our team celebrates the beginning of Frontida Assisted Living as we know it, the day that I began leading this company, the day that we instilled the values that we now celebrate. 

Because of the dramatic transition, our team affectionately calls February 22 “Frontida Day.”  Sure, this can be a little awkward… celebrating my birthday and the birth of Frontida Assisted Living’s independence all on one day, when it isn’t even the day we began doing business.  But it is the day that my husband Steve and I decided to do business in a way that is true to the values we hold, the day when we became really proud of what we could accomplish in caring for others. 

And here is our story
We began operating Frontida, Inc. on April 1, 2009. At that time we had no knowledge of the assisted living field, and we made our decision to pursue Frontida Assisted Living’s operations strictly from a business perspective. 

In looking back it is clear that, in our ignorance, we missed some crucial points that could have bankrupted us before we even began: We hired poorly, we managed loosely, we didn’t take the time to value what we had embarked upon. 

In just a few months, it became clear that we were in trouble… but at the same time we were trusting that God’s plan for us would become clear and that He would take care of us in spite of our reckless decision making. 

On February 22, 2010, the administrator whom we had contracted to handle all daily operations, emailed at 5:00 am to resign without notice. In her wake, one of our homes was left with extensive regulatory violations, and we were in danger of losing our license. 

On that day, February 22, we fearfully celebrated the beginning of what could be – of what we now value as Frontida Assisted Living. 

We have learned a lot in the past 10 years, and have built a really strong team of caregivers and leaders across all of our homes.  We've been recognized as a Top Workplace for four years in a row, a KABA Fast Five winner, and most recently, I was awarded the KABA Entrepreneur of the Year award.  All of these achievements were made possible because our team members are committed to the values we hold

This year, in 2019, we have passed the baton of management of our original three Milwaukee homes on to a new operator, Willowbrook Senior Living. We believe that the homes will achieve even more success with the focused attention that this new operator will provide.

We've also launched a new company this year, HarmonyWorks, to pass on the lessons we've learned through interactive workshops to people like you who want to make your workplace a better place to work. (Go to HarmonyWorks.com to find out more!)

Nine years ago, Steve and I wholeheartedly embraced the opportunity to take responsibility, lead the team we had, trust God with the outcome, and work like mad to achieve success. We're proud of what we've been able to accomplish, and we want to thank you for sharing it with us today!


President of Frontida Assisted Living

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